sally brown

Sally launched The Purple Kitchen in 2000 to deliver innovative and authentic cookery classes for children as young as 5, before joining forces with Kate Morris in 2003.We delivered cookery courses to children from pre-school age, introducing food and nutrition education in a fun and innovative way to children as young as two - we did this for over 13 years! This expertise gave us the know how to co-devise i can cook for CBeebies in 2008 with Endemol, and more recently My World Kitchen with Terrific Television, also for CBeebies. Sally was inspired by cooking with her own daughters who would drag a chair across the kitchen to join in preparing meals from a very young age. As a child, her parents were both caterers, brought Sally up to recognise the importance of learning basic life skills from cooking, to gardening and DIY. After a successful career in corporate PR & marketing, including driving the profitable launch of a B2C US Corporation in the UK, Sally took time away from her career to raise her family before founding The Purple Kitchen. We specialised in getting the under-5s into food with weekly sessions during the school year; they discovered where food comes from, and got the confidence to start cooking and tasting. Our core values are: Real Food Discovery (using ingredients both familiar and unfamiliar in recipes and for tasting); Accessible recipes (created exclusively); Health (healthy foods 80% of the time but you can also enjoy treats); Food Is Sociable (sharing and listening); Life Skills (food handling and preparation) and fun. We combined a hands-on approach with learning about how food grows, where it comes from, trying new tastes, and using and developing basic and transferable skills. Importantly, children learned to connect what’s on their plate with the world around them, developing a new level of interest in foods and flavours. We still apply these to our work today.We are experts at devising recipes based on common larder ingredients and simple skills to get kids and adults cooking to help children and adults eat well. She has also taught The Children’s Food Trust as part of the Tesco Farm to Fork Programme. She is a member of the Guild of Food Writers and leads the Guild’s Write It! competition for young food writers. Sally is also part of the small group of specialists bringing Sapere Food Education to the UK under its new name Flavour School - teaching children to really taste and explore flavours and textures of food

Special subjects

Food education for young children Sensory education

Languages spoken


Regular work

Co-devisor and series consultant, CBeebies, My World Kitchen And CBeebies, i can cook

sally brown