Henry Firth

Co-founder and CEO of BOSH! I am co-founder of BOSH!, the world’s biggest vegan food content channel and brand. Since launching in 2016 with a mission to put more plants on plates, my co-founder Ian Theasby and I have written 5 Sunday Times bestselling cookbooks (including the UK’s bestselling vegan cookbook of all time, and 1m+ copies sold worldwide) and won 2 British Book Awards. We’ve also starred in ITV’s 1st ever vegan cookery series ‘Living on the Veg’, launched a diverse range of BOSH! Food products in all major supermarkets, and reached a social media following of over 3.1 million people and 26 million monthly views across our multiple platforms sharing mouthwatering, fully plant-based recipes with the world.

Special subjects

Plant-based food.

Languages spoken


Regular work

Cookbooks and publications on plant-based lifestyle (see list of published works in work examples) Recipes for website (www.bosh.tv) TV (ITV’s Living on the Veg - 2020; Guest judges on BBC’s Gordon Ramsay’s Future Food Stars - 2022) Social media food content Recipes and features in various press Weekly “Five Yum Friday” newsletter sent out to 22k+ subscribers from BOSH!’s website

Advisory boards / Awards

Sunday Times No.1 bestselling authors 2 British Book Awards (2019 Non-Fiction Lifestyle Book of the Year, Marketing Strategy of the Year) PETA Vegan Food Awards (2018 Best Vegan Cookbook) Top 50 UK cookbooks of all time (BOSH!)

Commercial interests

Co-founder of BOSH! (www.bosh.tv)